The Marketer of the Year steering group strive to make entry and judging as transparent and simple as possible for each of the categories in this competition. This year they have worked to expand on the guidelines and release judging criteria prior to the judging day – in order to give agencies more of an insight into the entry, finals day and judging process. Each category now has a defined set of guidelines and judging criteria.
For ALL categories:
- Simple entry process – no complex preparation needed – just turn up for the live finals day with your creative and analytical brains switched on!
- Read the entry guidelines and judging criteria for your category so you know what the judges are looking for
- Do your best on the day then come along to the awards ceremony to see the results announced alongside the Communications and Sales awards.
Someone who is not currently in a marketing role but wishes to make that move into marketing in the future.
For marketers with up to 3 years’ experience. This category will test your understanding of the basic requirements of the marketing planning process as well its implementation. A clear understanding of the tactical and operational processes will form part of how you will be judged on the day.
You should have more than 4 years’ experience within a marketing function. You will have strategic responsibility as well as having a thorough knowledge of the operational and tactical elements of the role. You will be able to demonstrate excellent marketing competencies and be able to steer your product strategy in the future.
To enter this category you will need to demonstrate a good understanding of best practice in market access across one or more of the following areas and be able to link the requirements at global level:
- Identify and create a value proposition
- Demonstrate value via marketing and communications
- Pricing and Access Strategy
To be able to deliver the required commercial outcome you will be bringing together all of the above.
This category will test your omnichannel/digital marketing experience & allow you to demonstrate your skill in the core domain of omnichannel orchestration – “Developing and executing omnichannel strategy and tactical execution”. Excellence in this category will require an understanding of communicating impactful content through the optimal channel and frequency based on stakeholder preference aligned to brand strategy.
If you have any questions about the categories above, please email: Luci.Sargood@pharmatimes.com and she will arrange a time to talk you through the process in more detail.
Don’t forget you can enter a single category, giving you the chance to put yourself at the very top of your game in pharmaceutical marketing excellence.
We look forward to receiving your entries and nominations soon.